Health New Zealand is a new organisation set up in 2022, responsible for the operational function of the health system in New Zealand. User research revealed low trust in the health system and the HNZ brand as well as a lack of knowledge of what/who HNZ is. The job to do: get people aware of who HNZ is, establish the brand as an authority and humanise the brand.

La Roche Posay is a reputable skincare brand most well known for the Anthelios sunscreen range. As a sponsor of the NZ and AUS Winter Games 2023 they partnered with athletes who were competing to show the sunscreen in action and how effective it is against sunburn in the snow. Leveraging the athletes followings, an organic video was created showing them using and saying why the Anthelios range is their choice of protection. The post was made as a collaborative post with both La Roche Posay and Athletes profiles on instagram.

The 1st birthday celebration of Personal Best, a run club based in Wellington focused on social road and trail running. An opportunity for local brands to be a part of the celebration and build trust within the community. Capturing members engaging with the products fluidly and each other was the goal, showing genuine in the moment connection between runners and brands.

CamelBak is a hydration, hands free system for athletes and active recreationalists. Focused on keeping people moving without stopping. Popular with runners and cyclists, CamelBak moved into the snow sport market and required an organic social video featuring known snow athletes in New Zealand to build credibility with a new audience.

Miro Gathering is a medium scale, multi day, boutique music festival which emphasises celebration of relationships, connections, music, art, community. A lack of independent festivals in New Zealand (at the time) led to building a festival that provided a different experience for attendees. The difference was built into the overall experience, non profit, no advertising, tickets require password to be purchased, breakfast and dinner provided, all local underground artists and remote location. Cost was major factor as well, cutting profit allowed for cheaper tickets which meant great value for attendees. As a co-director, extensive planning went into power, artists, crew, food levels for the festival, health and safety, and programming. The outcome was one of the most talked about festivals through word of mouth during this time.

Wellington Boxing Gym wanted to grow group lessons and build a community in the gym. Group lessons are a way for a range of boxing levels to connect, build fitness and skill. The video strips back intimidation and shows choices for all levels. Creatively, it mimics the of smooth and dynamic style of boxing with clean shots with impact. The group shots show how the classes work and feature beginners to expert level trainees.